Dashboards that show yourreal profit, not just revenue.
What that looks like
Automated efficiency. Human verified insights.
We automate the mechanical work and keep a human analyst on every decision that matters. You get modern tooling, and dashboards you can defend to anyone who asks.
Dashboards for the numbers that pay.
One Power BI view for revenue, contribution margin, and channel performance. Refreshed daily, reviewed by a human analyst before each release.
Clean data, every morning.
Automated ingestion with quality checks and a human review gate. The dashboard matches the system of record, every single day.
An insight review on the calendar.
Monthly scheduled reviews, priority response for ad hoc questions, and new KPIs added as your business evolves.
Services
Six services, one team, built for ecommerce operators.
Each category below groups a set of capabilities we actually deliver today. Click through for the full detail, the problem each service solves, and the business benefits you should expect.
Business Intelligence Dashboards
Custom Power BI dashboards your team can actually trust, built around your real business questions.
Data Cleaning & Reliable Reporting
Fragmented, messy data turned into a trustworthy source of truth, with human reviewed quality checks.
Sales & Profitability Analytics
See which products and channels actually earn money after returns, fees, and chargebacks.
Marketing Performance Analytics
Attribution and ROI reporting that reconciles ad platform claims with your real returns and fulfilment costs.
Customer & Product Analytics
LTV, cohort, and product analytics on cleaned data, so you know which customers and SKUs really build the business.
Inventory & Operations Analytics
Inventory position, demand forecasts, and reorder signals grounded in your own sales history.
Why human reviewed matters
Automated dashboards are everywhere. Reliable ones are rarer.
AI powered tools can draft a dashboard in minutes. They cannot tell you whether the definitions match, whether a spike has an explanation, or whether the business logic fits your business. A human analyst can. Every DataCell release goes through one.
Human reviewed
Every dashboard release is reviewed by a human analyst before it reaches your team. We do not ship numbers we have not checked.
Response
Every inquiry gets a response within one business day. No form funnel delays, no "we will get back to you" that never arrives.
Encrypted
AES-256 at rest and in transit. NDA signed before any work begins. Your business data stays with us and is never used to train AI models.
How we work
A three step engagement model. No mystery, no theater.
A 30 minute call, a written scope, an NDA.
We start every engagement the same way. A short consultation where we walk through your stack and the question you are trying to answer. If we are a fit, we send a written scope and an NDA before any data moves. If we are not, we tell you plainly, and usually point you somewhere better.
- Free 30 minute consultation
- Written scope within 2 business days
- NDA signed before any data access
Clean pipelines, clean data, one week at a time.
We work in short, visible iterations. One pipeline live per week is a reasonable pace. Dashboards are built in Power BI with modeled data behind them, so the numbers in the dashboard match the numbers in your system of record. You see progress each week, not a four month black box.
- Shopify, Amazon, TikTok Shop, Meta, Google, QuickBooks, and more
- Microsoft Power BI as the delivery surface
- Human reviewed before every release
Monthly insight reviews, priority response, someone owns it.
Dashboards rot quietly. Pipelines break at 2am. KPIs change as the business grows. Our Analytics Support retainer gives you fractional CDO capacity: monthly reviews, maintenance, and new KPI additions. Someone owns "is this number right," and it is no longer you.
- Monthly scheduled insight review
- Priority response for ad hoc requests
- Month to month, cancel with 30 days notice
Portfolio
A reference ecommerce BI engagement, built end to end.
Northstar Commerce
A reference ecommerce business intelligence engagement built on synthetic data, showing how DataCell takes a multichannel brand from scattered reports to one defensible source of truth.
Field notes
Writing on ecommerce analytics and reporting.
Short, specific pieces from inside real analytics work. No AI filler, no vendor marketing, no fabricated statistics.
Why Your Ecommerce Revenue Is Growing but Your Profit Isn’t
Growth on the revenue line does not always reach the bottom line. Here is where the margin gets lost, and the three numbers to measure instead.
Read articleShopify vs Amazon: Why Your Sales Reports Don’t Match
Your Shopify number and your Amazon number disagree every month, and both platforms are right. Here is why, and how to reconcile them.
Read articleHow to Know Whether Your Ecommerce Advertising Is Actually Profitable
Reported ROAS tells you how your ads are performing in the platform’s best light. True ROAS tells you whether the business is paying for them.
Read articleOn the roadmap
What we are building next.
Two layers we are developing alongside our core analytics work. These are not services we offer today. We will update this section when they are ready to engage on.
Business Automation & Data Engineering
The next layer we are building: pipelines, integrations, and automated workflows that reduce the manual work behind ecommerce reporting.
- Business Process Automation
- Data Integration & ETL Pipelines
- Automated Reporting & Dashboards
- Ecommerce Workflow Automation
- Inventory & Reordering Automation
- Data Monitoring & Automated Alerts
- Systems Integration & API Automation
- Managed Analytics & IT Support
AI & Intelligent Automation
The research layer: AI powered assistants, decision support, and workflow agents. We are building these carefully, with human review at every important step.
- AI Business Assistants
- AI Powered Business Analytics
- AI Agents & Workflow Automation
- AI Customer Support Automation
- Predictive Analytics & Forecasting
- AI Powered Decision Support
- Private & Custom AI Solutions
Capabilities listed here are planned, not currently available for engagement.
How we handle your data
Strong contracts, trusted tools, clear policies.
Your store data is sensitive. Sales numbers, customer lists, supplier prices, ad performance. All of it deserves careful handling, and all of it gets it.
NDA before any work starts
Rigorous Non Disclosure Agreements signed with every client before project kickoff.
AES-256, end to end
Data encrypted at rest and in transit. Every device encrypted, every connection HTTPS.
Enterprise grade cloud tools
Microsoft 365, Google Workspace, and Power BI Service. No ad hoc free tools in your data path.
Book a consultation
Tell us about your store.
Send us a few details about your business and the question you are trying to answer. We reply within one business day with next steps and a short Discovery scope.
Nothing you share here is sold, shared with advertisers, or used to train AI models. NDA signed before any engagement begins.